Research + Discover

Contextual Inquiry

Stakeholder Interviews

Market Research

Competition Analysis

Contextual Inquiry

User Research

Developing Hypothesis

Define + Ideation

Experience Mapping

Affinity Mapping

Card Sorting & Tree Testing

Persona Creation

User flows & Journeys

Site Mapping

Design + Testing

Sketching + Paper Prototype

Wireframes

User Interface Design

User Experience Design

Style Guide

A/B Testing

Usability Testing

Eye Tracking

Click Heatmap

Heat Mapping

Deliver + Handover

Hi-fidelity Prototyping

Design Systems

Wireframe Annotation

Design Presentation